YOUR INCOME IS STILL A ROLLER COASTER
One month, the closings stack up. The next, you're back to chasing the next deal. Even at the top, you're bracing for the drop.
IF YOUR INSTAGRAMSAYS LUXURY AGENT
BUT YOUR TUESDAYTELLS A DIFFERENT STORY
IT'S TIME FORAN UPGRADE
LOOK THE PARTAND HAVE THEBUSINESS TO MATCH
Your Presence. Your Systems. Your Opportunities.
YOU FOCUS ON SELLINGAND WE'LL HANDLETHE REST
ENTER YOURELITE AGENT ERA
Your next chapter, handled.
Check Your TerritoryNo Cost No ObligationLimited areas are still available.
SCROLL TO TRANSFORM Skip the story ↗
SEEN IN THE PLACES THAT MATTER
YOU'VE PROVEN WHAT YOU CAN DO
YOU'RE ALREADY SUCCESSFUL BUT...YOU'RE MEANT FOR MORE
You know what needs to happen next: a stronger brand, better marketing and systems that work together. You just don't have the time or technical know-how to build it all while you're busy selling real estate. We set everything up for you and help manage it, then jumpstart your new, best-in-class systems with 4+ qualified luxury referrals in your market each month.
YOU CAN'T STEP AWAY WITHOUT FALLING BEHIND
A day of showings means a night of emails, content and CRM catch-up. Time off just moves the work to tomorrow.
YOUR BRAND SELLS YOU SHORT
You know you can serve higher-value clients. But your website, content and first impression don't yet reflect the caliber of agent you've become.
YOU BOUGHT THE TOOLS BUT YOU ARE STILL THE SYSTEM
The website, CRM, ads and calendar each do their own thing. You're the one moving information, chasing updates and making sure nothing gets missed.
GOOD OPPORTUNITIES GO QUIET
An inquiry comes in while you're with a client. Follow-up slips, your database sits untouched, and you wonder how much business never became a conversation.
YOU KNOW WHAT TO BUILD BUT THERE'S NEVER TIME
The funnel, the videos, the automations. You've been meaning to connect it all for months. You need it built without taking on another job.
INTRODUCING LUXESCALE ELITE AGENT
YOU FOCUSON SELLINGWE WILL BUILD WHATDRIVES YOUR GROWTH
Built by luxury agents, for luxury agents. In this short video, LuxeScale founder Mark Coppens, an active ultra-luxury agent himself, explains how Elite Agent connects your brand, marketing and conversion systems, then helps jumpstart your growth with qualified luxury referral opportunities.
Temporary reference video. Elite Agent VSL to follow.
Check Your TerritoryNo Cost No Obligation
Participation is limited to a small number of agents per market. Check availability in yours.
A LUXURY PRESENCE IS ONLY THE BEGINNING
MAKE YOUR CLIENTTHE HERO OF THE STORY.
Our biggest difference starts before a word of creative is written. Your next client isn't looking for your trophy case. They're looking for someone who understands their world.
Avatars (Luxury Client Profiles) reveal what drives a decision: what someone values, what they fear and what they need to believe before moving forward.
Bedrooms, budget and location tell you what someone wants. Their psychological profile reveals why it matters: protecting a legacy, preserving privacy, gaining freedom or making a sound investment.
We build your positioning around those deeper priorities, making you the concierge-level expert who understands them. Make it about them, not about you, and give them a reason to think: “This agent gets me.”
LOOK HOW
SUCCESSFUL I AM
Accolades. Rankings. Record sales. A polished story about the agent, with the client's real concerns left in the background.
The agent is the star of the showMAKE IT ABOUT THEM
NOT ABOUT YOU
Their privacy. Their time. Their next chapter. A clear path through the decisions that keep them up at night, guided by someone who gets it.
The client is the focus · You are the trusted expertThe 7 Luxury Seller Avatars
WHAT THEY NEED TO LET GO
We teach you to identify your clients’ wants, needs, pain points and psychological drivers. We call these profiles avatars. Then we shape your marketing to position you as the concierge-level problem solver for what they actually care about.
SELLER AVATAR 01
Protect what I have built
Trust · Legacy · Stewardship
The Legacy Steward
Their home holds achievement, family memories and years of care. Selling feels like passing something meaningful into new hands.
- WHAT KEEPS THEM UP AT NIGHT
- Being undervalued, losing privacy or seeing the home reduced to a commodity. Letting go can be as difficult as deciding on price.
- HOW YOU CONNECT
- Lead with trust, thoughtful preparation and preservation of value. Understand the home’s story before presenting your strategy.
SELLER AVATAR 02
Give me a plan I can trust
Clarity · Control · Expertise
The Strategic Executive
An accomplished decision-maker who expects preparation, concise advice and disciplined execution.
- WHAT KEEPS THEM UP AT NIGHT
- Wasted time, vague recommendations, poor communication and losing control of the process.
- HOW YOU CONNECT
- Bring relevant data, clear options and explained tradeoffs. Deliver an executive-level process with specific recommendations and consistent updates.
SELLER AVATAR 03
Help me reach my next chapter
Lifestyle · Freedom · Certainty
The Lifestyle Visionary
The sale is a bridge to a different life: more freedom, family, travel or a home that better fits what comes next.
- WHAT KEEPS THEM UP AT NIGHT
- Feeling stuck, coordinating a complicated transition and fearing that the move will disrupt their life.
- HOW YOU CONNECT
- Show a clear path from here to there. Pair aspirational storytelling with a practical plan that makes the next chapter feel achievable.
SELLER AVATAR 04
Keep this on my terms
Privacy · Discretion · Control
The Private Principal
A seller who values discretion and wants careful control over exposure, access and personal information.
- WHAT KEEPS THEM UP AT NIGHT
- Strangers in the home, unqualified buyers, revealing photography and a loss of control over who knows what.
- HOW YOU CONNECT
- Explain private marketing choices, buyer qualification and showing protocols. Make confidentiality part of the service, not simply a promise.
SELLER AVATAR 05
Make the right move for my capital
Return · Timing · Optionality
The Portfolio Builder
Views the property through capital, opportunity cost and portfolio strategy. Financial logic drives the decision.
- WHAT KEEPS THEM UP AT NIGHT
- Poor timing, carrying costs, weak negotiation and money tied up when it could be working elsewhere.
- HOW YOU CONNECT
- Compare scenarios, timing and opportunity costs. Lead with clear economics, options and a negotiation strategy grounded in their objectives.
SELLER AVATAR 06
Make the experience match the asset
Service · Quality · Convenience
The Luxury Experience Seeker
Expects thoughtful, concierge-level service and a polished experience from the first conversation through the final detail.
- WHAT KEEPS THEM UP AT NIGHT
- Managing the agent, generic marketing, slow responses, sloppy presentation and unnecessary friction.
- HOW YOU CONNECT
- Show the standard in every touchpoint: exceptional materials, proactive communication and thoughtful coordination. Make the process feel handled.
SELLER AVATAR 07
Help me move forward with confidence
Trust · Value · Confidence
The Universal Luxury Seller
The starting profile when motivations are still emerging or several luxury priorities overlap.
- WHAT KEEPS THEM UP AT NIGHT
- Choosing the wrong representation, uncertainty about value, privacy concerns and the inconvenience of selling.
- HOW YOU CONNECT
- Begin with expertise, discretion, control and convenience. Refine the message as conversations reveal what matters most.
DRAG, SWIPE OR USE THE ARROWS TO EXPLORE
The 7 Luxury Buyer Avatars
WHAT THEY HOPE TO FIND
Understand what they are really moving toward.
BUYER AVATAR 01
Show me the life, not just the house
Lifestyle · Belonging · Experience
The Lifestyle Curator
Buying the life around the property: mornings on the water, favorite places nearby and a daily rhythm that feels right.
- WHAT KEEPS THEM UP AT NIGHT
- Technically suitable homes that feel wrong, generic listings and preferences that do not fit neatly into search filters.
- HOW YOU CONNECT
- Show how life feels before listing specifications. Explore their routines, surroundings and desired experiences, then curate around that vision.
BUYER AVATAR 02
Help me make an intelligent acquisition
Value · Evidence · Confidence
The Strategic Acquirer
A deliberate, analytical buyer who expects sophisticated advice and a sound explanation of value.
- WHAT KEEPS THEM UP AT NIGHT
- Overpaying, missing information, weak comparables and pressure to make an emotional decision.
- HOW YOU CONNECT
- Provide market intelligence, useful comparisons and negotiation scenarios. Explain both the appeal of the home and the logic of the acquisition.
BUYER AVATAR 03
Open the right doors, discreetly
Access · Privacy · Trust
The Private Buyer
Wants a confidential, curated search and personal introductions to opportunities that may never reach the public portals.
- WHAT KEEPS THEM UP AT NIGHT
- Public competition, privacy exposure, irrelevant introductions and missing properties that trade quietly.
- HOW YOU CONNECT
- Lead with private access, trusted introductions and a carefully focused search. Remember their preferences and protect their time and information.
BUYER AVATAR 04
Find a home that will matter for years
Legacy · Quality · Permanence
The Legacy Buyer
Seeking an enduring home: a family estate, long-term residence or a place worthy of passing down.
- WHAT KEEPS THEM UP AT NIGHT
- Buying something impressive but fundamentally wrong, uncertain quality or a property that will not grow with the family.
- HOW YOU CONNECT
- Explore architecture, provenance, land, lasting location value and generational usefulness. Help them consider the home through a long-term lens.
BUYER AVATAR 05
Show me the economics and the options
Return · Risk · Flexibility
The Portfolio Investor
Evaluates luxury property as part of a wider investment or wealth strategy, often alongside other properties.
- WHAT KEEPS THEM UP AT NIGHT
- Downside exposure, liquidity, carrying costs, rental restrictions and overlooked ownership expenses.
- HOW YOU CONNECT
- Bring relevant numbers, restrictions and scenarios. Make the tradeoffs clear and keep the advice grounded in financial objectives.
BUYER AVATAR 06
Find something I will not see everywhere
Rarity · Design · Discovery
The Experience Collector
Drawn to exceptional design, provenance, access and properties with a story or quality that is difficult to replicate.
- WHAT KEEPS THEM UP AT NIGHT
- Generic inventory, missed opportunities and advisors who do not recognize what makes a property truly special.
- HOW YOU CONNECT
- Curate a few distinctive opportunities worth their attention. Show craftsmanship, rarity and character, and make discovery itself feel exceptional.
BUYER AVATAR 07
Help me know when it is right
Guidance · Access · Confidence
The Universal Luxury Buyer
The starting profile when deeper motivations have not surfaced or multiple priorities are equally important.
- WHAT KEEPS THEM UP AT NIGHT
- Finding the right property, uncertainty about value and the fear of making an expensive mistake.
- HOW YOU CONNECT
- Combine expert guidance, curated options, access and lifestyle understanding. Specialize the message as you learn more.
DRAG, SWIPE OR USE THE ARROWS TO EXPLORE
OUR EXCLUSIVE APPROACH · POWER POSITIONING™
A CLIENT-FIRST STRATEGY FOR
EVERY PART OF YOUR MARKETING
We call our exclusive positioning approach Power Positioning™. Built and used by active luxury agents, it connects your expertise to the wants, needs and psychological drivers behind your ideal client’s next move.
We apply it across the media and systems included in your plan, so the first impression, the follow-up and the conversation all reinforce the same message: “This agent gets me.”
IDENTIFY THE CLIENT
YOU WANT TO ATTRACT
We work with you to understand your market, ideal clients and the motivations behind their moves. Together, we identify the primary avatar and any secondary influences.
MAKE YOUR EXPERTISE
MEAN SOMETHING TO THEM
We connect your experience to what those clients actually care about. Their psychological priorities guide your promise, your point of view and the value you offer.
BUILD THE MEDIA
AROUND THAT CONNECTION
We carefully craft the website, ad campaign, sales funnel, lead magnet and follow-up to speak to that profile. Every asset should offer value and reinforce why you're the expert for them.
$2B+ IN MONTHLY LUXURY REFERRAL OPPORTUNITIES ACROSS OUR NETWORK
A COMPLETE LUXURY SYSTEM
PLUS REAL OPPORTUNITIES
TO PUT IT TO WORK
We build the system. Then we help you put it to work.
Your custom website, marketing and follow-up come with 4+ qualified luxury referrals in your market each month, giving your new luxury era a running start with real people to serve.
WE ATTRACT
We identify affluent buyers and sellers through proprietary outreach, targeted marketing, and data-driven intent to generate high-quality luxury opportunities.
WE QUALIFY
Our team screens every prospect based on motivation, intent, timing, financial readiness, and overall fit before introducing them to you or placing them on your calendar.
WE POSITION
We establish your credibility, communicate your unique value, and pre-frame each prospect around your expertise before the appointment, creating a stronger first impression.
WE SCHEDULE
Qualified luxury listing appointments and buyer consultations are placed directly on your calendar, so you can spend less time prospecting and more time serving clients.
JUST ONE LUXURY OPPORTUNITY CAN CHANGE
YOUR ENTIRE YEAR, WE GIVE YOU 4+ EACH MONTH
When opportunity quality increases, the economics of your business change.
Our average referred listing value, varies by market
Gross commission on the sale
Our referral fee, paid only if you close
Your commission after the referral fee
Example: $1.94M sale × 3% commission, less the 25% referral fee. Before brokerage splits and other expenses.
Imagine what one successful luxury client relationship could mean for your next chapter.
Book a Review Call NowGroup Setting · No Participation RequiredLeave Anytime · No Sales Pitch
Referrals are delivered as qualified listing appointments. Annual allocations, not guaranteed transactions; timing varies by season and market. Network-wide opportunity value is not closed sales or an individual agent allocation. See program details ↗
WHAT’S INCLUDED IN YOUR LUXURY SYSTEM
EVERYTHING YOU NEED
CRAFTED AROUND YOU
Your market is different. Your clients are, too. We custom-craft your brand, media and systems around your market and the client avatar, or blend of avatars, you want to attract. Then we connect the pieces and help manage them, so you can focus on relationships.
Award-Winning DesignLuxury website template
YOUR LUXURY SYSTEM / 01
Custom Parallax IDX Website
A presence worthy of your expertise
A custom luxury website built around your market and ideal client. A cinematic parallax opening draws people in; useful local content, proof and integrated search give them reasons to stay. Every path connects your expertise to a clear next step.
- Cinematic parallax scrolling, your video sales letter and brand-led design
- MLS / IDX property search with location, price and property filters
- Embedded booking calendar, Google Maps and connected CRM
- Case studies, testimonials, neighborhood guides, educational videos and blog content
- SEO and GEO foundations that help search engines and AI discovery understand your expertise
YOUR LUXURY SYSTEM / 02
Sales Funnel +
Video Sales Letter
Give the right client a reason to act
Your funnel starts with the problem your ideal client wants solved, then offers a valuable next step. The ad, page and video tell one coherent story, helping visitors understand why your expertise matters before they book a conversation.
- An avatar-specific offer, such as access to privately offered homes
- A custom video sales letter that explains the opportunity and builds trust
- One focused conversion path, with fewer distractions than an open-ended property search
- Lead capture, booking and CRM follow-up connected from the first click
- Message matching from ad to page, with performance tracking to guide improvements
YOUR LUXURY SYSTEM / 03
AI Agent CRM
Your relationships, powered by intelligence
We build your custom AI Agent CRM on GoHighLevel, configured around your market, pipeline and client journey. We chose GHL because we believe it offers the strongest combination of features, intuitive workflows and room to scale with AI. Its extensive ecosystem adds thousands of online resources, tutorials and training videos to the support we provide.
- AI agents that text, email, answer calls and place calls to nurture and qualify prospects and book appointments
- Contacts, conversations, pipelines, calendars and follow-up in one connected workspace
- Smart segmentation and activity-based workflows that prioritize the next conversation
- Custom setup, integrations and ongoing help managing your system
- Our guidance plus the wider GoHighLevel training and partner ecosystem
YOUR LUXURY SYSTEM / 04
AI Workflows + Automations
At the forefront of AI, with a team running it for you
Put advancing AI technology to work in your real estate business without becoming the technician. We build and manage the agents, workflows and automations that communicate, nurture, qualify and schedule for you. You benefit from a connected system and more time for the relationships that need your personal attention.
- Connected AI agents across phone, text, email and your appointment calendar
- Prompt responses and useful qualification questions shaped around your offer
- Automated nurture and booking workflows that keep opportunities moving
- Human handoffs, notifications and conversation context when it is time for you to step in
- Ongoing configuration and refinement as your business and the technology evolve
YOUR LUXURY SYSTEM / 05
Managed Meta Campaigns
Done with 3 a.m. tire-kicker leads?
You need real conversations, not another list of low-intent clicks. We build your Meta campaigns around your ideal client’s pain points, priorities and motivations. That avatar-specific hook leads to a persuasive offer and a custom sales funnel that delivers value, answers the questions that matter and qualifies interest before the conversation reaches you.
- Avatar-specific hooks based on real frustrations, priorities and aspirations
- Persuasive Facebook and Instagram creative connected to a relevant offer
- A custom funnel and video sales letter that turn curiosity into understanding
- Lead capture, qualifying questions and CRM follow-up designed to improve lead quality
- Managed testing and refinement across the ad, funnel and follow-up
- Ad spend is additional to your program fees. No minimum ad spend and no advertising contract.
- Don’t want Meta ads? No problem. Paid advertising is optional.
YOUR LUXURY SYSTEM / 06
Video Lead Magnets
Educate first. Earn trust sooner.
Cast a wider net with expert-level video education for buyers and sellers who may not be ready to move yet. Your done-for-you academies bring early-stage prospects into your pipeline, establish your expertise and give you a valuable reason to keep the relationship growing.
- A 29-lesson seller curriculum covering the journey from planning to life after closing
- Pricing, preparation, privacy, marketing, offers, negotiations and contingencies
- Guidance on mortgages, selling while buying, inspections, appraisals and a stalled sale
- A companion buyer academy that helps prospective clients prepare for their next move
- Video education connected to your lead capture, CRM and nurture
- Use the same education in geographic farming, listing appointments and pre-listing packages to demonstrate authority before asking for the business
YOUR LUXURY SYSTEM / 07
Live Coaching + Workshops
Keep sharpening your advantage
Work through real situations with our founder Mark Coppens and our community of active luxury agent faculty members. Multiple sessions each day bring coaching, masterclasses, masterminds and practical workshops to Zoom, helping you turn ideas into confident action.
- Live conversations about positioning, client psychology and conversion
- Practical workshops to apply the systems to your own market
- Masterclasses for deeper learning and masterminds for shared problem-solving
- Join the sessions that fit your schedule; recordings are added to the library
YOUR LUXURY SYSTEM / 08
4+ Luxury Referrals Per Month
Real opportunities in your market
Launch your new system with real people to serve. Our in-house lead production team and call center attract, screen and prepare prospects, then connect qualified luxury opportunities to your market and calendar.
- 4+ qualified luxury referrals per month, with 48 allocated annually
- A network generating over $2B in monthly referral opportunities
- An in-house call center and lead production team doing the outreach
- Qualification around motivation, timing, readiness and fit
- Your value introduced before the appointment, with a connected handoff
Network-wide opportunity value is not closed sales or an individual allocation. Annual allocations are not guaranteed transactions; timing varies by market and season.
YOUR LUXURY SYSTEM / 09
Done-for-You Circle Prospecting
Turn one success into the next conversation
A new listing or sale gives you a timely reason to connect with the surrounding neighborhood. We handle the prospecting around those milestones, helping your local activity create familiarity, conversations and future opportunities.
- Outreach centered on your new listings and completed sales
- A relevant local story that demonstrates your market knowledge
- Conversations that uncover homeowners considering their next move
- Follow-up connected to your CRM and positioning
- More consistent prospecting while you focus on active clients
YOUR LUXURY SYSTEM / 10
BrokerIntent.ai
Know the intent before the inquiry
Discover who is showing buying or selling intent in your market before they reach out to an agent. BrokerIntent.ai analyzes visits to real-estate-related websites and assigns an intent score from those online activities. You receive contact information and rich prospect profiles, so your next call, email or door knock starts with insight into what has their attention.
- Proprietary, exclusive intent intelligence for LuxeScale Elite Agents
- Real estate browsing activity translated into buyer and seller intent scores
- Names, phone numbers, email addresses and detailed prospect profiles for focused outreach
- Segment by income, homeownership, education, company and many other available factors
- 280M+ verified U.S. profiles and 60B+ behaviors and URLs scanned weekly
- Pre-cognition prospecting: identify emerging demand and act before a direct inquiry
YOUR LUXURY SYSTEM / 11
Website Visitor Pixel
Your traffic has a name
Your most interested visitor may leave without completing a form. Our visitor pixel connects website visits with verified contact records and sends that intelligence into your marketing system. A buyer visits your site but leaves no contact information? You can still identify them by name, email and phone, with up to 30 additional data fields about their work, digital profile, income, interests and more.
- Identify visitors who explore your website without filling out a form
- Build a richer contact profile with work, social, income and interest information
- See interest across listing pages and other key website touchpoints
- Connect visitor profiles to your CRM, remarketing and relevant follow-up
- Up to 80% Meta audience match rate for ads targeting specific consumers
Identity matches, individual data fields and audience match rates depend on available data.
YOUR LUXURY SYSTEM / 12
Luxury Pre-Listing Packages
Win confidence before you walk through the door
Give sellers something worth keeping: a custom listing or pre-listing presentation booklet, professionally printed and bound. We craft it around you, your market and your ideal client’s avatar or avatar blend, so your expertise connects with what matters most to them. It makes your preparation tangible and helps you earn confidence, even while you are building your luxury sales history.
- 5 Ultra Luxe and 10 Luxe custom packages sent to you each month
- Use them as pre-listing packages or to farm high-intent luxury prospects
- A professionally printed and bound presentation booklet customized to your brand, local market and client avatar, with a personal letter and handwritten note
- Seller goals, likely buyers, positioning, market context, marketing strategy and proof
- QR access to seller education that prepares clients before your meeting
- Ultra Luxe: a rigid magnetic box, tissue and wax seal, plus an LCD video player
- Luxe: a premium presentation folder or leather pouch with printed materials and education
Monthly package allocations vary by plan.
YOUR LUXURY SYSTEM / 13
Dedicated Client Success Manager
A person who knows your business
Your strategy needs someone keeping the pieces moving together. A dedicated success manager learns your goals, coordinates the work and helps you make the most of the media, systems and support in your plan.
- A consistent point of contact who understands your market and priorities
- Help coordinating setup, launch and the next steps across your system
- Practical answers and support as you begin using the tools
- Ongoing communication to surface needs and keep work moving
- A relationship that grows with your luxury business
YOUR LUXURY SYSTEM / 14
Luxury Agent Community
Grow alongside people who get it
Build your next chapter alongside agents doing the same work. Your Skool community brings conversations, shared experiences and practical support into one place, making it easier to stay engaged and keep improving.
- A private community of fellow luxury agents on Skool
- Questions, feedback and lessons from real client situations
- Peer discussion around positioning, marketing and conversion
- Connections that continue beyond the live coaching room
- A shared home for community conversations and learning resources
YOUR LUXURY SYSTEM / 15
On-Demand Training Library
Your next answer may already be here
Hundreds of hours of training are ready when you need them. Revisit a framework before a client conversation, work through a course at your own pace or catch the recording of a live session you could not attend.
- Power Positioning™: connect your expertise to client motivations
- Before the Door™: establish trust and authority before the appointment
- Scripted Seduction™: strengthen the conversations that move clients forward
- Luxury Loop™ and the archived coaching, workshops, masterminds and masterclasses
- An organized classroom you can return to as your business develops
03AI Agent CRM
04AI Workflows + Automations
05Managed Meta Campaigns07Live Coaching + Workshops
084+ Luxury Referrals Per Month
09Done-for-You Circle Prospecting
10BrokerIntent.ai
11Website Visitor Pixel
12Luxury Pre-Listing Packages
13Dedicated Client Success Manager
14Luxury Agent Community
15On-Demand Training LibraryExplore the full system. Specific inclusions and allowances vary by plan. Compare plans ↗
INVEST IN THE BUSINESS YOU WANT
HOW FAR DO
YOU WANT TO GO?
Choose the depth of implementation, reach and support that matches your ambition.
ESSENTIAL
For individual agents ready for a connected website, acquisition system and client follow-up.
Your setup fee and monthly fee will be discussed on the review call.
- 48 qualified listing appointments annually
- Luxury agent website with client-first messaging
- Custom sales funnel + video sales letter
- AI Agent CRM built on GoHighLevel
- Managed Meta campaign + five creative ads
- Buyer & seller video lead magnets
- Coaching, recorded training and Skool community
- Shared support for one agent, brand and market
Leave Anytime · No Sales Pitch
PRO
For ambitious agents who want deeper customization, more ways to prospect and greater access to faculty, coaches and support.
Your setup fee and monthly fee will be discussed on the review call.
- Everything in Essential, including 48 annual appointments
- Custom parallax website, IDX and neighborhood content
- BrokerIntent.ai + website visitor identification
- Done-for-you circle prospecting: 2 events monthly
- 5 Ultra Luxe + 10 Luxe custom packages sent to you monthly for pre-listing presentations or high-intent luxury farming
- Property pages and expanded contact import
- Weekly mastermind with some of the country’s top-producing agents
- Greater access to faculty, coaches and support
- More ongoing technical improvements and execution
Leave Anytime · No Sales Pitch
ENTERPRISE
For teams and independent brokerages ready to scale a coordinated luxury brand and acquisition system.
Your setup fee and monthly fee will be discussed on the review call.
- 96 qualified listing appointments annually, shared
- 5 producing agents + 1 admin in a shared CRM
- Team parallax website, IDX and agent profiles
- Team funnel + 5 agent booking paths
- BrokerIntent.ai, visitor pixels and 4 circle events monthly
- 25 Ultra Luxe + 25 Luxe pre-listing productions monthly
- Dedicated account manager + biweekly strategy reviews
- New-agent onboarding; expanded brokerage scope available
Leave Anytime · No Sales Pitch
Setup, monthly service, advertising budget, usage and third-party costs are reviewed together before you enroll.
EXPLORE THE COMPLETE PLAN COMPARISON77 detailed features and service allowances · Click to expand
See what changes as your support grows.
| Feature & benefit | Essential | Pro Most Popular | Enterprise |
|---|---|---|---|
| Referral opportunities in every plan | |||
| Qualified listing appointmentsCreate more opportunities to win listings. | 48 over 12 months | 48 over 12 months | 96 over 12 months · shared pool |
| Referral qualification & agent handoffReceive useful context before the first conversation. | ✓ | ✓ | ✓ |
| LuxeScale referral partner benefitsCombine opportunities with onboarding, resources and conversion support. | ✓ | ✓ | ✓ |
| Additional appointment capacityExpand your allocation as your business grows. | Available separately | Available separately | Available separately |
| Referral fee on LuxeScale-provided clientsAlign referral compensation with closed business. | 25% | 25% | 25% |
| Luxury websites & positioning | |||
| High-quality agent or team websiteGive prospects a luxury presence that establishes confidence. | Luxury agent site · 5 pages | Custom luxury site · 10 core pages | Custom team site · 15 core pages |
| Website hero experienceMake a strong first impression when a prospect arrives. | Static image or agent-supplied video | Custom parallax scrolling design | Custom team parallax design |
| Avatar-focused website messagingSpeak to the clients you want to attract. | General luxury avatar | Your specific avatar, based on completed worksheets | Team positioning + agent profile alignment |
| IDX property-search integrationInclude approved property search within your website. | Not included | 1 feed | 1 shared feed |
| Market & neighborhood pagesShow local expertise and support discovery. | Not included | 3 neighborhood pages | 6 neighborhood pages |
| Individual agent profile pagesIntroduce the people behind your organization. | Not included | Not included | 5 profiles within the team site |
| Mobile optimization & SEO foundationsMake the site usable on phones and understandable to search engines. | ✓ | ✓ | ✓ |
| Hosting, security & website maintenanceKeep your website supported after launch. | ✓ | ✓ | ✓ |
| Custom domain & optional branded emailPresent one consistent professional identity. | 1 domain + 1 mailbox | 1 domain + 1 mailbox | 1 domain + up to 5 mailboxes |
| Property pages & QR destinationsGive each listing campaign a dedicated destination. | Not included | Up to 2 / month | Up to 5 / month, team-wide |
| Custom funnels & white-label video | |||
| Custom off-market opportunities funnelConnect interest in off-market opportunities to a clear next step. | 1 fully custom funnel | 1 fully custom funnel | 1 team funnel + 5 agent booking paths |
| Video sales letter & calendar integrationIntroduce your value and make it easy to book. | Custom VSL + scripted agent intro | Custom VSL + scripted agent intro | Custom team VSL + 5 agent intro variants |
| Additional branded funnel templatesStart future campaigns from an established foundation. | 3 templates | 3 templates | 3 shared templates |
| Luxury buyer video seriesEducate buyers and build trust before they meet you. | 25–30 short videos | 25–30 short videos | 25–30 shared videos + agent intro variants |
| Luxury seller video seriesHelp sellers prepare while positioning you as their advisor. | 29 short videos | 29 short videos | 29 shared videos + agent intro variants |
| White-label branding & introduction scriptsProvide a short intro; we brand the series and supply the script. | ✓ | ✓ | Team branding + agent introductions |
| Website lead magnets & automated deliveryMake both video series accessible from your site and funnel. | ✓ | ✓ | ✓ |
| Managed follow-up, qualification & schedulingMove campaign inquiries toward a qualified conversation. | ✓ | ✓ | Included across team booking paths |
| AI Agent CRM setup | |||
| AI Agent CRM built on GoHighLevelKeep contacts, conversations and opportunities in one working system. | Fully configured agent CRM | Fully configured agent CRM | Shared team CRM + access permissions |
| Calendar & booking integrationKeep availability and scheduled appointments connected. | 1 agent calendar | 1 agent calendar | Up to 5 agent calendars |
| Domain & email connectionConnect your brand and email to the system. | ✓ | ✓ | ✓ |
| Assigned phone number & A2P setupPrepare supported messaging channels for use. | 1 agent line | 1 agent line | Up to 5 agent lines |
| Custom workflows & appointment remindersFollow up consistently and help clients keep appointments. | ✓ | ✓ | ✓ |
| Social accounts & Google profile integrationConnect your business profiles to the CRM. | ✓ | ✓ | Shared business profiles |
| Website, funnel & video lead-magnet integrationMake the marketing pieces work together. | ✓ | ✓ | ✓ |
| Managed Meta advertising & creative | |||
| Meta campaign setup & ongoing managementHave your campaign built, monitored and managed for you. | 1 campaign / 1 ad set | 1 campaign / 1 ad set | 1 shared campaign / 1 ad set |
| Five different creative adsGive the campaign five creative approaches to your audience. | 5 creative ads | 5 creative ads | 5 creative ads |
| Meta pixel, conversion tracking & reportingConnect campaign activity to inquiries and appointments. | ✓ | ✓ | ✓ |
| Luxury Studio Canva template libraryAccess luxury marketing templates for your brand. | ✓ | ✓ | Access for 5 agent seats |
| Create missing business social profilesEstablish your brand on the core channels. | Facebook + Instagram | Facebook, Instagram, YouTube + Google Business | Same platforms for 1 shared team brand |
| Google review campaignMake requesting client feedback part of your process. | Initial automated setup | Setup + monthly optimization | Team setup + monthly optimization |
| Circle prospecting · Pro & Enterprise | |||
| New-listing neighborhood outreachCreate interest among neighbors and their friends and family. | Not included | ✓ | ✓ |
| Just-sold neighborhood outreachUse a local result to start the next seller conversation. | Not included | ✓ | ✓ |
| Buyer-closing neighborhood outreachTurn a buyer success into fresh connections nearby. | Not included | ✓ | ✓ |
| Call-center prospecting & qualified handoffHave a team conduct outreach on your behalf. | Not included | Up to 2 events / month | Up to 4 events / month, team-wide |
| Additional referral opportunitiesCircle-prospecting referrals sit outside the annual base allocation. | Not included | 25% referral fee | 25% referral fee |
| BrokerIntent.ai · intent data & visitor pixels | |||
| BrokerIntent.ai portal accessSee available intent audiences and visitor activity. | Not included | 1 pixel + intent seat | 5 pixel + intent seats |
| Buyer & seller intent audiencesPrioritize prospects showing relevant available intent signals. | Not included | 2 managed audiences | 5 shared managed audiences |
| Monthly intent-data deliveryPut eligible prospecting records into your outreach process. | Not included | Up to 1,000 eligible records | Up to 5,000 eligible records, pooled |
| Agent website visitor pixelsSurface eligible matched visitors and the pages that interest them. | Not included | Up to 5 domains/subdomains total | Up to 5 shared domains/subdomains total |
| Property website & listing-page pixelsUnderstand eligible visitor interest around specific properties. | Not included | Within the pixel allowance | Within the shared pixel allowance |
| QR-code destination trackingTrack activity after someone follows a property or marketing QR link. | Not included | On connected destination pages | On connected destination pages |
| Prioritized prospecting action reportTurn available signals into a practical list of people to follow up with. | Not included | Weekly agent report | Weekly shared team report |
| Custom pre-listing packages · Pro & Enterprise | |||
| Luxe pre-listing packagesCustom packages for listing presentations or high-intent luxury farming. | Not included | 10 custom packages sent to you / month | 25 / month, team-wide |
| Ultra Luxe pre-listing packagesPremium custom packages that introduce your expertise before the appointment or first conversation. | Not included | 5 custom packages sent to you / month | 25 / month, team-wide |
| Content sourcing & custom productionYou provide the inputs; we source the content and build the package. | Not included | ✓ | ✓ |
| Additional package setsAdd production capacity when your appointment calendar grows. | Not included | Purchase in blocks of 10 | Purchase in blocks of 10 |
| Contact uploads, nurture & reactivation | |||
| Contact import & cleanupStart with an organized, usable contact database. | Up to 1,000 contacts | Up to 5,000 contacts | Up to 15,000 contacts |
| Database nurtureStay in touch with contacts who already know you. | Monthly nurture email | Monthly nurture email | Monthly nurture email |
| Database reactivationReconnect with eligible past inquiries and dormant relationships. | Quarterly campaign | Quarterly campaign | Quarterly campaign |
| Services, coaching & community | |||
| Producing-agent seatsA system sized for the people using it. | 1 agent | 1 agent | 5 agents + 1 admin seat |
| Brand and market coverageFocused positioning across your business. | 1 brand / 1 market | 1 brand / 1 market | 1 shared brand / 1 market |
| Onboarding & launch coordinationA guided build with clear inputs and approvals. | ✓ | ✓ | ✓ |
| LuxeScale Skool communityConnect with other agents and access the member resources. | ✓ | ✓ | All included agent seats |
| Training library & avatar worksheetsDevelop your positioning and sharpen your client conversations. | ✓ | ✓ | All included agent seats |
| Live coaching, LuxeScale Lab & classesGet conversion coaching and hands-on implementation help. | ✓ | ✓ | All included agent seats |
| Additional coaching sessionGet added coaching alongside the standard member program. | ✓ | ✓ | ✓ |
| Private weekly mastermind / masterclassGo deeper with a separate weekly session beyond the Skool class schedule. | ✓ | Weekly mastermind with some of the country’s top-producing agents | ✓ |
| Dedicated Slack channelKeep questions and communication with LuxeScale in one place. | ✓ | ✓ | Shared team channel |
| Client success supportKnow who to contact as your system gets established. | Shared support | Greater access to faculty, coaches and support | Dedicated account manager |
| Strategy reviewsReview progress and agree on the next priorities. | Quarterly · 30 minutes | Monthly · 30 minutes | Biweekly · 45 minutes |
| Onboarding & ongoing system support | |||
| New-agent onboarding & trainingGet newly added agents familiar with the shared system. | Not included | Not included | Included within purchased seats |
| Ongoing technical improvementsKeep the system aligned with your business. | Maintenance only | Up to 2 hours/month | Up to 5 hours/month |
| Account ownership & handoffKeep access to your brand assets and exportable business data. | ✓ | ✓ | ✓ |
| AI agents, client tools & expanded scope | |||
| AI agent configurationText, email, inbound and outbound calls, qualification and booking, configured for your plan. | Configured to scope | Configured to scope | Team workflows to scope |
| Listing alerts & homeowner reportsAlign property updates and market education with the client journey. | Review-call scope | Review-call scope | Tailored team scope |
| Collaborative property searchDiscuss shared search and client collaboration through your selected IDX tools. | Review-call scope | Review-call scope | Tailored team scope |
| CMAs & listing presentationsConnect market evidence, positioning and your consultation materials. | Review-call scope | Review-call scope | Tailored team scope |
| Branded mobile experienceReview app options, branding and the experience your clients need. | Review-call scope | Review-call scope | Tailored team scope |
| Social media managementOngoing posting and content cadence can be scoped separately from the managed Meta campaign. | Additional scope | Additional scope | Tailored team scope |
| SEO / GEO reporting & content cadenceSet the ongoing content, local visibility and reporting scope for your goals. | Review-call scope | Review-call scope | Tailored team scope |
| Multi-office rollout & brand governanceDefine agent pages, routing, permissions and reporting across an organization. | Not included | Not included | Tailored brokerage scope |
Referral allocations are annual, with delivery varying by season and market. The 25% referral fee applies to LuxeScale-provided and circle-prospecting clients under the written agreement. Agent-funded campaign inquiries carry no additional referral fee under the reference offer.
Circle events cover up to 150 households, two attempts and three calling hours within a 10-business-day window, whichever cap is reached first. Data quantities are allocation ceilings. MLS/IDX and Google Business Profile services depend on approvals and verification.
Buyer and seller series use white-label content with supplied agent introductions. On-location filming and ongoing social posting are additional scope. Your signed agreement defines final inclusions, allowances and responsibilities.
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